Redefining the value of
JAPAN FURNITURE

Rediscover the richness of furniture brands
from across Japan and experience the potential of
Japanese furniture in a new light

Rediscover the richness of furniture brands from across Japan and experience the potential of Japanese furniture in a new light

JAPAN FURNITURE SHOW by IFFT 2025 invites you to rediscover the richness of furniture brands from across Japan and experience the potential of Japanese furniture in a new light.
In this debut edition, the main venue at Tokyo Midtown’s Midtown Garden in Roppongi presents outdoor installations and speaking events.
The exhibition features creative direction by Seiichi Saito and Jin Kuramoto, spatial design by Yusuke Mizobata and graphic design by Shogo Kishino of 6D.
Beyond Midtown, stores and showrooms across Tokyo host special exhibitions and showcase pieces available for purchase, offering diverse opportunities to experience the true value of JAPAN FURNITURE.

“日本の家具|JAPAN FURNITURE”の価値の再想像

Redefining the value of
JAPAN FURNITURE

Nov. 1 (Sat.) to Nov. 2 (Sun.)

Main venue:
TOKYO MIDTOWN — Midtown Garden

Nov. 1 (Sat.) 9:00am to 9:00pm / Nov. 2 (Sun.) 9:00am to 7:00pm
(Cancelled in case of adverse weather)

Nov. 1 (Sat.) 9:00am to 9:00pm
Nov. 2 (Sun.) 9:00am to 7:00pm
(Cancelled in case of adverse weather)

Experience the richness of furniture from Japan’s regions up close amid the lush greenery of 21_21 DESIGN SIGHT. Speaking events featuring renowned designers such as Motomi Kawakami, Naoto Fukasawa, Keiji Ashizawa and Felix Conran, alongside presentations from leading brands, explore the value of Japanese furniture from diverse perspectives.

Nov. 1 (Sat.) to Nov. 9 (Sun.)

Stores and Showrooms across Tokyo

(Times based on each store’s opening hours)

Experience the best of Japanese furniture through curated exhibitions, new releases and limited-edition pieces available for purchase at participating stores and showrooms across Tokyo. Discover diverse brands from all over Japan, each showcasing character unique to their respective regions.

Creators

The creative vision behind the special exhibition at the main Midtown Tokyo venue is driven by creative director Seiichi Saito, producer of countless projects in urban and societal settings, and internationally-acclaimed product designer Jin Kuramoto, who is particularly renowned for his furniture design. Based on the theme of “The Power of Japanese Furniture Made One,” both creators charted out the overall direction of this project and put a framework in place to communicate its philosophy to visitors.

Bringing this vision to life in visual form is graphic designer Shogo Kishino, immediately and intuitively communicating the project’s essence through a coherent worldview as told by design elements including the logo and key visuals.

Building on this vision are exhibition spaces designed by Yusuke Mizobata of VOID, whose work straddles the disciplines of architecture and art. Compositions making expert use of materials and the sense of scale are sure to inspire new appreciation of Japanese furniture in visitors.

Seiichi Saito

Creative Director
Principal, Panoramatiks

Jin Kuramoto

Product Designer
JIN KURAMOTO STUDIO INC.

Shogo Kishino

Art Director/Graphic Designer, 6D

Yusuke Mizobata

VOID INC.

Exhibiting Brands

(Hokkaido) CondeHouse / TAKUMI KOHGEI / (Tokyo) ITOKI / KOJIMA KOUGEI / NIHON BED / FRANCE BED / (Gifu) shirakawa / NISSIN FURNITURE / HIDA / (Fukui) MARUICHI / (Aichi) KARIMOKU / (Osaka) QUON / KOKUYO / (Okayama) MASTERWAL / (Hiroshima) dream bed / maruni / (Tokushima) FUJI FURNITURE / (Fukuoka) NAGANO INTERIOR / HIRASHIMA / HIROMATSU FURNITURE / (Saga) HIRATA CHAIR

Presented by the Japan Furniture Industry Development Association
In cooperation with Tokyo Midtown and the Japan Institute of Design Promotion

Collect original cards from different brands to receive special prizes!Introducing the FURNITURE COLLECTION Campaign as part of JAPAN FURNITURE SHOW 2025, running from Saturday, November 1 to Sunday, November 9. Stores and showrooms across Tokyo are handing out special cards from different brands. Collect various cards and bring them to the information desk to receive a special prize based on the size of your collection!

Collect original cards from different brands to receive special prizes!Introducing the FURNITURE COLLECTION Campaign as part of JAPAN FURNITURE SHOW 2025, running from Saturday, November 1 to Sunday, November 9. Stores and showrooms across Tokyo are handing out special cards from different brands. Collect various cards and bring them to the information desk to receive a special prize based on the size of your collection!

*Participants are required to complete a short survey when collecting their prize.
*Cards and prizes available while stocks last.

● Cards from 4 stores (first 100 people)

Original reusable bag featuring the JAPAN FURNITURE logo

● Cards from 10 stores (first 30 people)

Set of two wooden coasters featuring the JAPAN FURNITURE logo
Two winners drawn at random will receive a piece of Japanese furniture as an additional prize!

*Draw winners cannot select the prize they receive.
*In lieu of announcing draw results, prizes will be shipped directly to the winners.

● Prize Collection Point

Nov. 1 (Sat.) 9:00am to 9:00pm
Nov. 2 (Sun.) 9:00am to 7:00pm

Special Exhibition venue,
Tokyo Midtown Information Space

Nov. 3 (Mon.) to Nov. 9 (Sun.)

CondeHouse Tokyo Shop

Nov. 1 (Sat.) to Nov. 9 (Sun.) - 11:00am to 6:00pm (Closed Nov. 5 (Wed.))
Uchida Building 1F and 2F, 5-4-46 Minami-Aoyama Minato-ku Tokyo

HIDA Tokyo Midtown

Oct. 10 (Fri.) to Nov. 5 (Wed.) 11:00am to 8:00pm
Galleria 3F (E-0301), Midtown Tokyo, 9-7-3 Akasaka, Minato-ku, Tokyo

Event Details

齋藤 精一

Seiichi Saito

クリエイティブディレクター
パノラマティクス主宰

1975年 神奈川県生まれ。建築デザインをコロンビア大学建築学科(MSAAD)で学ぶ。2006年に株式会社ライゾマティクス(現:株式会社アブストラクトエンジン)を設立。社内アーキテクチャ部門を率いた後、2020年に「CREATIVE ACTION」をテーマに、行政や企業、個人を繋ぎ、地域デザイン、観光、DXなど分野横断的に携わりながら課題解決に向けて企画から実装まで手がける「パノラマティクス」を結成。2023年よりグッドデザイン賞審査委員長。2025年大阪・関西万博EXPO共創プログラムディレクター。

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倉本 仁

Jin Kuramoto

プロダクトデザイナー
JIN KURAMOTO STUDIO

1976年兵庫県生まれ。1999年金沢美術工芸大学工業デザイン専攻卒業。家電メーカーにて工業デザイナーとして勤務の後、2008年に東京目黒に『JIN KURAMOTO STUDIO』を開設。プロジェクトのコンセプトやストーリーを明快な造形表現で伝えるアプローチで家具、家電製品、アイウェアから自動車まで多彩なジャンルのデザイン開発に携わる。素材や材料を直に触りながら機能や構造の試行錯誤を繰り返す実践的な開発プロセスを重視し、プロトタイピングが行われている自身の“スタジオ”は常にインスピレーションと発見に溢れている。

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木住野 彰悟

Shogo Kishino

アートディレクター
グラフィックデザイナー/6D

企業や商品のビジュアルアイデンティティを中心に、ロゴやパッケージデザイン、空間のインフォメーションデザインまで幅広く活動。近年の仕事にEXPO2025「大阪ヘルスケアパビリオン」のアートディレクション、グラフィックデザイン、「不二家洋菓子店」のリブランディングなど。D&AD、カンヌ、アジアデザイン賞、東京ADC、JAGDA、サインデザイン賞、パッケージデザイン賞など国内外多数受賞。

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溝端 友輔

Yusuke Mizobata

VOID株式会社

1993年和歌山県生まれ。中央工学校大阪、商業施設の設計会社を経て、2019年 株式会社NODを設立。現在、VOID株式会社執行役員。場所をただつくるだけではなく、ロジックを発見し、仕組みをつくり、能動的に使い続けたくなる場所づくりを目指す。大阪・関西万博の休憩所等を設計する若手建築家としても選出。

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合同から分散 — IFFTの舞台は東京の街へ

2025.11.1 Sat ~ 11.9 Sun

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From Congruence to Dispersion — IFFT With the Tokyo Streets as its Stage

Nov. 1 (Sat.) – Nov. 9 (Sun.), 2025

Seiichi Saito

Creative Director
Principal, Panoramatiks

Born in Kanagawa Prefecture in 1975, Seiichi Saito studied architectural design at Columbia University’s Graduate School of Architecture, Planning and Preservation, where he received a Master of Science degree in Advanced Architectural Design (MSAAD). He founded Rhizomatiks Co., Ltd. (currently Abstract Engine Co., Ltd.) in 2006. After leading an internal architecture department, Saito formed Panoramatiks in 2020. Based on the theme of “CREATIVE ACTION,” Panoramatiks connects government bodies, businesses and individuals as it works to resolve issues through interdisciplinary initiatives spanning fields including regional design, tourism and digital transformation, being involved from conceptualization to implementation. Saito has served as Chairperson of the Good Design Award Judging Committee since 2023 and was the Expo Co-creation Program Director for Expo 2025 Osaka, Kansai, Japan.

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Jin Kuramoto

Product Designer
JIN KURAMOTO STUDIO INC.

Born in Hyogo Prefecture in 1976, Jin Kuramoto graduated from Kanazawa College of Art in 1999 with a major in industrial design. He worked as an industrial designer at a home appliance manufacturer before establishing JIN KURAMOTO STUDIO in Meguro, Tokyo in 2008. Through his approach of communicating each project’s concept and story with clear formative expression, he is engaged in design development across diverse genres, including furniture, home appliances, eyewear, and automobiles. Kuramoto values the process of exploring function and construction through repeated trial and error, directly engaging with materials as he continuously prototypes in a studio full of inspiration and new discoveries.

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Shogo Kishino

Art Director/Graphic Designer, 6D

Shogo Kishino principally creates visual identity design for companies and products, and engages in work spanning from logos and packaging to spatial information design. His recent work includes art direction and graphic design for the Osaka Healthcare Pavilion at Expo 2025 Osaka, Kansai, Japan and the rebranding of Fujiya cake stores. Kishino has received national and international awards, including at the D&AD Awards, Cannes Lions, Design for Asia Awards, ADC Awards, JAGDA Awards, Japan Sign Design Awards and the Japan Package Design Awards.

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Yusuke Mizobata

VOID INC.

Born in Wakayama in 1993, Yusuke Mizobata studied at Chuo College of Technology Osaka and worked at an architectural firm specializing in commercial facilities before establishing NOD INC. in 2019. He currently serves as Executive Officer of VOID INC. Beyond merely creating spaces, he sets out to uncover logic and build systems, providing places that people want to actively continue using. Mizobata was part of a cohort of young architects selected to design rest areas and other facilities for Expo 2025 Osaka, Kansai, Japan.

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