Redefining the value of
JAPAN FURNITURE

An exhibition to rediscover the richness of furniture brands from across Japan and experience their potential in a new light

JAPAN FURNITURE SHOW by IFFT 2026 invites you to rediscover the richness of furniture brands from across Japan and experience their potential in a new light. Once again centered on its main venue at Tokyo Midtown, this year’s edition presents furniture exhibits from each brand alongside installations that convey the stories behind furniture-making and the appeal of furniture-producing regions.

Dates: Oct. 31 (Sat.) to Nov. 3 (Tue., Holiday)

Presented by the Japan Furniture Industry Development Association
In cooperation with the Japan Institute of Design Promotion

Main venue: TOKYO MIDTOWN — Midtown Garden

Alongside furniture exhibits from each brand, installations convey the stories behind furniture-making and the appeal of furniture-producing regions. Speaking events with leading creators from Japan and abroad, together with brand presentations, explore the present and future of Japanese furniture culture from multiple perspectives.

Stores and Showrooms across Tokyo

Participating brands’ stores and showrooms across Tokyo host special programs, from curated exhibitions to new product launches. Take your time to experience each brand’s distinctive philosophy of craftsmanship and its world in a real space.

Creators

The creative direction of JAPAN FURNITURE SHOW as a whole is led by creative director Seiichi Saito, producer of countless projects in urban settings and regions across Japan, and Jin Kuramoto, a product designer internationally acclaimed for his work spanning furniture and home appliances. Under the concept of “Redefining the value of JAPAN FURNITURE,” they shape the overall direction of the project and lead the creative direction that shares its philosophy widely.

Bringing this vision to life in visual form is graphic designer Shogo Kishino. Through design elements including the logo and key visuals, he creates a coherent worldview that conveys the spirit of the project at a glance.

The exhibition space at the main venue, Tokyo Midtown, is designed by UM. Shaped by fresh perspectives and modes of expression, their spatial design creates an unprecedented setting where people encounter Japanese furniture, giving the project’s worldview a three-dimensional presence.

Seiichi Saito

Creative Director
Principal, Panoramatiks

Jin Kuramoto

Product Designer
JIN KURAMOTO STUDIO INC.

Shogo Kishino

Art Director/Graphic Designer
6D

UM

Architects
Architecture and design collective

*QUON is exhibiting only at the special exhibition at Tokyo Midtown (main venue). MASTERWAL and NIHON BED are exhibiting only at their own stores and showrooms.

●Main venue

TOKYO MIDTOWN — Midtown Garden

9 Chome-7-1 Akasaka, Minato City, Tokyo

Dates: Oct. 31 (Sat.) to Nov. 3 (Tue., Holiday)
Hours: 10:00am to 7:00pm

(Canceled in case of adverse weather)

Special Exhibition / Installations

Free admission

A pavilion of scaffold-tube frames and diagonally stretched white canopies, created by UM, the architecture and design unit behind the main venue’s spatial design. Here, the signature pieces of Japan’s leading furniture brands come together in one place. Visitors can see, touch and sit on each brand’s defining products, while sketches, prototypes and other “traces of trial and error” behind the exhibits reveal the process that led to each finished piece. The quality of the finished work, and the accumulated thinking and skill of its makers: experience both sides and discover the diversity and depth of furniture-making cultivated across Japan.

Spatial design: UM Construction: TANK

(Images are for illustrative purposes.)

Speaking Events

Daily, 3:00pm to 4:00pm (check-in opens at 2:30pm) [No reservation required / Free of charge]

Session 1

Oct. 31 (Sat.)

Japanese Furniture and the Future of the Office

Japanese furniture embodies a distinctive culture and aesthetic sensibility, found not only in its approach to materials and its craftsmanship but also in its harmony with space, its sense of distance between people and its careful consideration for those who use it. This session explores how this furniture culture can be applied to today’s office furniture and working environments, and discusses the future of Japan’s “places to work” through furniture.

●Speakers

Yushi Inoue

KOKUYO Co., Ltd.

Sachiko Kayama

Itoki Corporation

Motoi Sasaki

OKAMURA CORPORATION

●Moderator

Jin Kuramoto

JIN KURAMOTO STUDIO INC.

Yushi Inoue

Sachiko Kayama

Motoi Sasaki

Jin Kuramoto

Session 2

Nov. 1 (Sun.)

FROM DESIGN EVENT TO FURNITURE INDUSTRY

A design event is more than a place to unveil new designs. People gather, new movement emerges in the city, and from there, possibilities for industry and business expand. Joined by a guest who has led 3daysofdesign as it grew into a world-renowned design event, this session considers the changes design events bring to people, cities and the furniture industry, and the possibilities that lie ahead.

●Speaker

Signe Byrdal Terenziani

3daysofdesign

●Moderator

Jin Kuramoto

JIN KURAMOTO STUDIO INC.

Signe Byrdal Terenziani

Jin Kuramoto

Session 3

Nov. 3 (Tue., Holiday)

Japanese Furniture, Seen Through Space: Why Choose Japanese Furniture?

Hotels, offices, commercial facilities: we pass through many kinds of spaces in our daily lives. The furniture that shapes these spaces is selected to suit the concept of the architecture and interior, and is sometimes made especially for that place. This session welcomes professionals who select and commission such furniture to unpack the strengths and potential of “Japanese furniture” as revealed through real projects. From the perspective of those who create spaces, the session considers why Japanese furniture is chosen, and the value it offers.

●Speakers

Ryo Onishi

NOMURA Co., Ltd.

Taisuke Kamigaichi

TANSEISHA Co., Ltd.

Takaaki Mita

MEC DESIGN INTERNATIONAL CORP.

●Moderator

Seiichi Saito

Panoramatiks

Ryo Onishi

Taisuke Kamigaichi

Takaaki Mita

Seiichi Saito

Brand Presentations

Daily, 11:00am to 12:00pm (check-in opens at 10:30am) [No reservation required / Free of charge]

Leading Japanese furniture brands take the stage, with a different lineup each day. In their own words, the makers share their commitment, techniques and feelings about materials, along with the stories behind the long-awaited new products unveiled this season. It is a valuable hour to discover the “depths of craftsmanship” behind each brand that booth displays alone cannot reveal.

●Oct. 31 (Sat.)

CondeHouse, NISSIN FURNITURE, KARIMOKU, NAGANO INTERIOR

●Nov. 1 (Sun.)

HIDA, maruni, HIRATA CHAIR

●Nov. 3 (Tue.)

shirakawa, QUON

Workshop

Daily, 1:00pm to 2:30pm (check-in from 12:30pm to 2:00pm).
Walk-ins welcome at the venue. *Ends when materials run out.

Make your own original woodcraft using fine natural wood and offcuts from furniture-producing regions across Japan! Visitors of all ages can feel the warmth of wood with their own hands and casually enjoy the appeal of craftsmanship.

●Kumiko Coaster Making (Fee: ¥2,200)

Try kumiko, a traditional Japanese woodworking technique. Fit thin strips of wood together without nails to create a coaster with an intricate geometric pattern.

●Wooden Spoon Making (Fee: ¥2,200)

Carefully sand Hokkaido birch until it fits comfortably in your hand, then rub in walnut oil for a soft, smooth finish.

●Wooden Bird Call Making (Fee: ¥1,100)

Made from kopa, the wood offcuts left over from furniture-making. Create a bird call that sings in different tones depending on the angle and speed at which you twist it.

In cooperation with Asahikawa Furniture Industry Cooperative and HIDA SANGYO CO.,LTD.

Campaign 01

Visitor Survey Campaign

Location: Main venue (Midtown Garden)

Answer a Survey and Bring Japanese Wood into Your Everyday Life

Scan the QR code displayed at the venue and answer a short survey on your smartphone (about 1–2 minutes). Show the completion screen to a staff member to receive a gift on the spot.

●Receive a Kicoro!

Kicoro are small, round wooden pieces made from furniture offcuts. Their rounded shape brings a gentle sense of calm, and you can enjoy the scent and feel of the wood.

In cooperation with NAGANO INTERIOR CO.,LTD

Campaign 02

Social Media Photo Posting Campaign

Location: Main venue (Midtown Garden)

Share Your Favorites and Bring Home the Furniture of Your Dreams

1. Follow the official JAPAN FURNITURE Instagram account.
2. Take photos of the venue on your smartphone, such as your favorite furniture you find there.
3. Post your photos on Instagram with the hashtag #JFS2026.

●Win Fine Furniture from Exhibiting Brands!

Five winners will be selected by a fair random draw from all participants at a later date to receive a chair or craft item by one of the furniture brands!

In cooperation with CondeHouse co.ltd, NISSIN FURNITURE CRAFTERS CO.,LTD., HIDA SANGYO CO.,LTD., Karimoku Furniture Co., Ltd. and NAGANO INTERIOR CO.,LTD

Special Interview

Special Interview

NAGANO INTERIOR CO.,LTD

In this special interview series, JAPAN FURNITURE explores the essence of furniture-making in Japan. This edition features NAGANO INTERIOR, which works earnestly with high-quality solid wood in Asakura, Fukuoka. Go behind the scenes of the skilled craftsmanship that draws out the beauty of materials, and the designs that fit naturally into contemporary living. Don’t miss this interview, filled with a deep passion for craftsmanship.

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IFFT With the Tokyo Streets as its Stage

Oct. 31 (Sat.) – Nov. 3 (Tue.), 2026

Seiichi Saito

Creative Director
Principal, Panoramatiks

Born in Kanagawa Prefecture in 1975, Seiichi Saito studied architectural design at Columbia University’s Graduate School of Architecture, Planning and Preservation, where he received a Master of Science degree in Advanced Architectural Design (MSAAD). He founded Rhizomatiks Co., Ltd. (currently Abstract Engine Co., Ltd.) in 2006. After leading an internal architecture department, Saito formed Panoramatiks in 2020. Based on the theme of “CREATIVE ACTION,” Panoramatiks connects government bodies, businesses and individuals as it works to resolve issues through interdisciplinary initiatives spanning fields including regional design, tourism and digital transformation, being involved from conceptualization to implementation. Saito has served as Chairperson of the Good Design Award Judging Committee since 2023 and was the Expo Co-creation Program Director for Expo 2025 Osaka, Kansai, Japan.

Seiichi Saito studied architectural design at Columbia University’s Graduate School of Architecture, Planning and Preservation, and founded Rhizomatiks Co., Ltd. (currently Abstract Engine Co., Ltd.) in 2006. In 2020, he formed Panoramatiks, a design collective that works across industry, government and academia on regional design, urban development and art projects, based on the theme of “CREATIVE ACTION.” Saito was the Expo Co-creation Program Director for Expo 2025 Osaka, Kansai, Japan, and served as Chairperson of the Good Design Award Judging Committee from fiscal 2023 to 2025. He is the General Producer of ARTE TOKYO (Tokyo International Culture and Arts Festival), held in 2026.

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Jin Kuramoto

Product Designer
JIN KURAMOTO STUDIO INC.

Born in Hyogo Prefecture in 1976, Jin Kuramoto graduated from Kanazawa College of Art in 1999 with a major in industrial design. He worked as an industrial designer at a home appliance manufacturer before establishing JIN KURAMOTO STUDIO in Meguro, Tokyo in 2008. Through his approach of communicating each project’s concept and story with clear formative expression, he is engaged in design development across diverse genres, including furniture, home appliances, eyewear, and automobiles. Kuramoto values the process of exploring function and construction through repeated trial and error, directly engaging with materials as he continuously prototypes in a studio full of inspiration and new discoveries.

Born in Hyogo Prefecture in 1976, Jin Kuramoto graduated from Kanazawa College of Art in 1999 with a major in industrial design. He worked as an industrial designer at a home appliance manufacturer before establishing JIN KURAMOTO STUDIO in Meguro, Tokyo in 2008. Through his approach of communicating each project’s concept and story with clear formative expression, he is engaged in design development across diverse genres, including furniture, home appliances, eyewear and automobiles. Kuramoto values a hands-on development process of exploring function and construction through repeated trial and error, working directly with materials, and his studio, where prototyping takes place, is always full of inspiration and new discoveries. He has received numerous awards, including the iF Design Award, Good Design Award and Red Dot Design Award. Kuramoto is a part-time lecturer at Musashino Art University and Tokyo University of the Arts, a director of JAPAN CREATIVE, and served as Vice Chairperson of the Good Design Award Judging Committee from fiscal 2023 to 2025.

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Shogo Kishino

Art Director/Graphic Designer, 6D

Shogo Kishino principally creates visual identity design for companies and products, and engages in work spanning from logos and packaging to spatial information design. His recent work includes art direction and graphic design for the Osaka Healthcare Pavilion at Expo 2025 Osaka, Kansai, Japan and the rebranding of Fujiya cake stores. Kishino has received national and international awards, including at the D&AD Awards, Cannes Lions, Design for Asia Awards, ADC Awards, JAGDA Awards, Japan Sign Design Awards and the Japan Package Design Awards.

Shogo Kishino principally creates visual identity design for companies and products, and engages in work spanning logos, packaging and spatial signage design. In recent years, he has also been building design systems across diverse fields. His recent work includes art direction for the Asahikawa City Design System and supervision of the KOKUYO rebranding. He has been appointed Design Director of the Maebashi International Art Festival, held in 2026. Kishino has received numerous national and international awards, including at the D&AD Awards, Cannes Lions, Tokyo ADC Awards, JAGDA Awards and Japan Sign Design Awards. He has served as a judge for the Good Design Award since 2017, and in 2026 served as a judge for the NY ADC Awards and as Chair of the Design Category jury of the ACC Awards.

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UM

Architects
Architecture and design collective

Founded in 2023 by Yuichiro Onuma, Kota Takahashi, Yuta Takahashi and Shota Miyashita, UM is an architecture and design collective based in Tokyo and Brussels. Through dialogue among its members, who come from different backgrounds, as well as with clients and builders, UM evolves and expands its ideas and methodologies, approaching each project without being bound by a fixed architectural style.

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Yushi Inoue

General Manager, Space Solution Department 3, Global Workplace Business Division, KOKUYO Co., Ltd.

After studying at Kyoto Institute of Technology, Yushi Inoue joined KOKUYO in 2006. In creating offices, he balances business strategy with ease of use, handling a wide range of work from planning to spatial design. He has received the Nikkei New Office Award many times. His major projects include Sengawa Kewport (Minister of Economy, Trade and Industry Award, 2014) and LIFESTYLE LAB TOYONOMA (Creative Office Award and others, 2026).

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